EOC WK 4: Consumers vs. Business Marketing

“Consumers are always right,” I don’t know how many times I have heard that, but it is true. Consumers and business marketers have a yin and yang thing happening, a cycle that constantly revolves around one another. Business marketers will constantly survey the way consumers spend their money, and attempt to figure out the sole reason they make their purchases. “The idea that the mind is a computer with storage compartments where brands or logos or recognizable packages are stored in clearly marked folders that can be accessed by cleverly written ads or commercials simply doesn’t exist. Instead, the mind is a whirling, swirling, jumbled mass of neurons bouncing around, colliding and continuously creating new concepts and thoughts and relationships inside every single person’s brain all over the world.” Marketers want to understand this mystery and they are many factors to this equation, like culture, religion, family structure, age, etc. With this information, marketers have a general idea about consumer behavior, and why the consumer is choosing the products they are buying. “The buying process starts with need recognition—the buyer recognizes a problem or need. The need can be triggered by internal stimuli when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive.” Understanding buyer behavior the business marketer can begin on strategizing ways to attract the consumer. Advertising campaigns can cost millions of dollars, but it is more than just money. It’s about keeping the consumer for a long period of time to gain back the initial investment and maximize profits. Listening to what the consumer is saying will help business marketer reach their goals, customer satisfaction is key.