EOC WK 8: My Creative Content / Mission Statement

The creative concept for my food truck is “The Caribe a la Carte”, an island on wheels. The design of the truck will look, when facing the serving side, like an exotic beach with palm trees on each side of the truck. The marketing strategy for this concept will involve social media outlets, and an event calendar informing our customers the locations and the hours of operation on each location. We will also give a 20% discount to our customers who show up on the location wearing island clothing, such as a Hawaiian shirt or a flower dress. Focusing on the customer experience, “We decided if we can put all the money possible into our customer service, word of mouth will work in our favor.” This is a quote from Aaron Magness, the business developer from Zappo’s. Relying on the word of mouth from our customers, who are Internet savvy, and it is our customers who are going to help build this business and make it successful. They are other events that this truck will promote, like the reggae and salsa festivals that are held here in Las Vegas. The goal is to have our customers feel like they are coming to a pre- concert, or post concert reggae, or salsa event. Promoting these events on our website will give our customers the feeling of the lifestyle that The Caribe a la Carte is promoting. The fun loving lifestyle of living on an oasis that everyone loves to experience. The online commercial advertisement will inform the viewer that if they can escape their regular routine and visit an island on wheels, “Caribe a la Carte”, and enjoy a short vacation from the everyday routine. Enjoy the great taste of island foods from the Caribbean; you will smile like you are relaxing on a beach.