Tuesday, August 2, 2011

EOC WK 3: Demographics - MINE

I was born in 1971, which makes me out to be a Generation X-er , and I believe that I do fit the typical description described by most marketing analysis. I grew up when computers and video games were being developed, and I can remember learning how to operate computers in my Jr. High classes. The technology was quite interesting from what I remember, and what intrigued me more the capabilities that were being done in using this technology in making music. By the time I graduated high school and moved out, my parents had divorced. I guess that’s why I can truly relate to this quote “The Generation Xers are defined as much by their shared experiences as by their age. Increasing parental divorce rates and higher employment for their mothers made them the first generation of latchkey kids. Although they seek success, they are less materialistic; they prize experience, not acquisition.” My mother had a job when I reached the 6th grade, so I had my own set of keys when I was in the seventh grade. In keeping touch with my friends in high school, about half of the kids I knew had the same experience with their parents divorcing. Some families sold their houses in the neighborhood for this reason, and my family had sold the house as well. The text book also describes Gen X-ers as “Most Gen Xers are woefully behind in saving for retirement—and they worry about it. Still, nearly half of Gen Xers say they are so saddled with debt or live on such tight budgets that they can’t even think about saving.” I’m also inquiring about financial freedom, and debt management is something that I’m learning about. Having a big bill to pay after I graduate with a mortgage payment will definitely cramp my lifestyle.

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