Monday, August 22, 2011

EOC WK 7: The Pitch "Caribe a la Carte"

EOC Week 7: The Pitch “Caribe a la Carte”


Caribe a la Carte is a food truck that delivers the exotic flavors of the Caribbean. Select dishes from the region that are island specific, and affordable in price. Examples are: Puerto Rican Meat Patties, Jamaican Curry, Tostones, Cuban Chicken Salad, Aroz con Gondules, Puerto Rican Chicken Burger, The Marley Burger, and other various foods. Some of the foods are tedious to prep, but it takes no time at all to actually cook. The drink menu will include: Banana & Coconut, Banana & Mango smoothies, non alcoholic Pina Coladas, Coquito, Morir Sonando. We will also be serving flavored shaved ice cones as well.


People love food from the Caribbean, there is no food truck in the Las Vegas area that serves food of this kind. Catering to the large Hispanic community that live in the general area, but people who love the island life style will always want to re live their experience in the Caribbean. When the customers arrive to our location, they will be enjoying a melody of music from the region. Reggae, Salsa & Merenge, Cumbia, and Latin Jazz will be on our play list. Dancing will be encouraged, because we would like it if our customers have a good time while they are waiting, and enjoying the food. Who says you can’t eat and dance at the same time?? The goal here is to develop an experience that our customers will remember so that they will desire to come back and they know that they will have a good time in doing so. Caribe a la Carte, who says that you have to be on an island to live like you’re on one?

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