Some of the features of my food truck Caribe a la Carte are the various choices of foods that come from the region. There are also many Caribbean choices of beverages that come along with the meals, some of the choices have to the proper preparations made to be served in a time effective situation. Having a choice selection of 10 spices that are particular with the region will give my food truck individuality, and give my customers a choice of how they want their food particularly prepared. This is important to the survival of this business, the reason being that I want to have our customers who have traveled to the Caribbean before will know what the food tastes like and I also would like the customer to return to the truck’s location again. The power of the word of mouth can’t be underestimated in this situation; positive feedback from our customers will be beneficial to the marketing strategy of my food truck. Here is another benefit that Caribe a la Carte gives its customers; giving our customers the experience of dining in the Caribbean is a very enjoyable. This food truck will also have some of the products of the region available to be purchased on location. Some of the products will include Goya, which is a manufacturer from Puerto Rico and produces various spices, and fruit beverages that are well known around the world. The question that I ask is “Who will be eating at Caribe a la Carte?”, and “What is their benefit?”. I’m banking on that this can be a social media event that will benefit the customer by meeting other savvy professionals who choose to eat at this mobile restaurant. Encouraging professionals to leave their business card so that they can enter a chance to win a free meal is like giving our customers the thought of giving out their business card to possible acquaintances they meet at our location.
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