Objectives: Final

The objective for Caribe a la Carte are quite simple, build a customer base in the local Las Vegas area that love Caribbean food. By doing so, we must understand the marketing place and the customer base within this region. So that we will be can deliver the best customer service so that they will want to experience our services in the future. “Our whole goal at Zappos is for the Zappos brand to be about the very best customer service and customer experience.” A quote from Tony Hsieh, CEO at Zappos Inc, which has become a model of thought for up and coming companies. The Idea is simple, if you give customers great service, you can almost guarantee that they are most likely to return for your services again. Caribe a la Carte must focus on not only on customer service though, but a great tasting menu that will attract new customers that normally don’t eat Caribbean food. I also understand that I must have an awareness of our marketing environment. With a down economy in the Las Vegas area, how will an upstart company like this survive these tough economic times. The population mostly consists of a Caucasian majority, Hispanic, Asian, and Afro-American. The pricing of the menu is strategically affordable, keeping in mind of the current tough times in the Las Vegas area, and if you live in the city sometimes an experience that makes you feel that you have taken a short vacation from the rat race can be profitable. Our pitch, “A Short Vacation On Wheels” has this thought in mind. Affordable Caribbean food isn’t the norm in Las Vegas, providing an experience of a short escape can be welcoming. I am targeting my customers who are familiar with the Caribbean regions, and make them feel at home.